1. Provide thorough explanations
No matter how vast your site, you know more about the organization and its goals than freelancers. This applies to any field. SEO India is done by independent contractors.
It’s your responsibility to teach your freelancers properly so they can do their jobs well.
Large websites with hundreds or thousands of pages can easily confuse a freelancer about how things are organized and why.
If you provide them a detailed brief before the project starts, they can examine, follow up on, and explain anything that could make their task harder or less successful.
Your brief should outline the freelancer’s objective and deliverables. The brief should also list your deliverables.
You should also explicitly specify project deadlines and agreed-upon methods, such as regular meetings or check-ins.
2. Identify project deliverables.
Although it’s fine to have goals like “grow organic traffic by 10% this quarter,” freelancers need precise deliverables that show when the work is done.
- If you’re wondering how to start with deliverables, think of them as results you can control.
- You should be able to tell from them whether a task was finished.
- Their role is to do the essential duties to reach your goals; they are not responsible for achieving them.
- Your growth or performance goals are ultimately out of your and your freelancer’s hands. Regardless of performance, this is true.
- Setting clear, quantifiable deliverables is an excellent approach to keep freelancers on task and maintain a successful working relationship.
3. Outline success metrics upfront
- Before starting a digital marketing project, you need a plan for evaluating its success.
- KPIs vary per firm and even by project within enterprise-level businesses.
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You may examine your website’s crawl ability, internal linking, speed & performance, and over 130 other concerns.
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Before hiring freelancers, sketch out your operations and make any necessary changes.
- Traffic and ranking are common SEO KPIs. Do your freelancers enhance these areas?
- Not all success metrics must be concrete facts.
- When internal teams are overworked and pulled in too many directions, errors are more likely.
- When dealing with SEO freelancers, you can use a decrease in errors or correction time as a success statistic.
- In the long run, this indicator can have an equally big impact on a company’s bottom line as traffic or rankings.
4. Provide all necessary documents and tools, but respect their process
You must onboard freelancers exactly like you would a new employee at your company.
This involves giving them any documentation or tools they need to complete the tasks you’ve outlined.
Because internal documents can be lost in computer files and other internal systems, you must provide the freelancer clear instructions on how to find them.
If you’re using a project management program, add them as a new user and schedule a call to explain them how everything works.
Your webpage is similar.
You should provide freelancers the access they need to do their work and show them critical pages and issue areas.
- Many companies require freelancers to use all of their tools, apps, and internal communication channels. This is avoidable.
- Freelancers must stay connected to the project, but they may ask that you not add them to Slack, give them with other email addresses, or ping them personally if they are added to internal communications platforms (generally their own email).
- This ensures updates aren’t overlooked, projects stay on track, and they can limit the amount of places to check for customer input.
5. Determine ownership and do check-ins.
In a huge company, each day brings hundreds of new difficulties and responsibilities.
This is why you hired freelancers.
- You are ultimately responsible for the project and serve as the point of contact, even though freelancers are liable for their work.
- You must check in with freelancers to see how things are going. At predetermined project stages or monthly or biweekly.
- If you’re working with numerous freelancers on different elements of the project, build an internal mechanism for check-ins to boost efficiency.
- Your responsibilities include staying on top of everything, meeting deadlines, and assuring quality work. You must stay current.
- Keep in touch with your external team while avoiding micromanagement to retain momentum.
6. Regular meetings ensure project progress.
- Weekly or bimonthly check-ins is helpful, but you should also schedule regular meetings and phone calls to advance the project.
- Most teams find these continuous meetings helpful around significant deadlines, such as when wrapping up an SEO audit or launching a project.
- Standing meetings should be held in person or by video call and be organised more like a formal meeting than check-ins.
- Several days before the meeting, distribute an agenda to your internal team and freelancers.
- During this phase, everyone can review it and provide suggestions.
- Regularly review what’s been done and how things are going.
- Before your next meeting, discuss any internal changes that may affect your freelancers’ work and approaching deadlines.
- Standing meetings are necessary to manage an outsourced staff, but they can chew up your time.
- Having a scheduled meeting to discuss the project will assist sustain momentum and ensure the success of your independent contractors.
7. Before go-lives, ensure quality.
It’s your obligation to finish the work and guarantee it meets the highest quality requirements before it’s released.
- You must capture these before they become public.
- Including a quality assurance process in your project’s launch timeframe helps maintain internal checks and balances.
- This may involve having many people assess a project before it’s published or obtaining final approval from an experienced team member before offering feedback to your freelancer.
- After establishing a procedure, you must stick to it.
- If you think you can skip steps, you’re setting yourself up for failure and risking missing something.
- Working through the checklist may take longer, but it could prevent embarrassing problems or money loss when the project is produced.